Part III in our continuing series of intros…
Introducing “Pimm”, Animator & Renaissance Man

Just leap in. A decree that sounds enticing to these ears o’ mine. For me, it’s reminiscent of a hot summer’s day when that phrase would be declared as a dare to all others as my 10 year old self would blaze across the local beach’s dock, picking up every possible splinter in my feet and clambering to hold onto my brother’s 2-sizes-too-big hand-me-down shorts. A dare I’d still be screeching out as I’d spring out into the air over the surface of the cool water. Of course, then there would come that Wiley Coyote moment where I’d hang in the air, my skin involuntarily goosepimpling, bracing for the irrefutable icy shock to come. The next instant, plunged beneath that frigid water, the effervescence of bubbles from impact massaging my tantalized skin, the sensation of refreshment and weightlessness as if in some mouthwash-seltzer solution. And as I’d drift up toward the shimmering surface, I’d realize the leap, the risk of what I’m sure I thought would be me inside a giant ice cube bobbing in the water the moment I resurfaced, was worth every splinter.

No need to worry though.

Continuing our series of team profiles with a new Q&A…

Q: So, madam, what do you do here?
“Alegna”: Ask a million questions, make things pretty, harass developers about typography, and learn something new everyday. They call me “Web “Designer.”

Worst usability examples: three bullet points, ascending importance.

• • bullet points (kidding!)
• • devices that don’t work when charging
• • having to drill down a million levels to get a single piece of punctuation
     (see my cell phone)

Facebook: will it change the world?
Hasn’t it already? Where else can you find your Egyptian pen-pal from your preteens and all your ex-boyfriends in the same place?

Give us some examples of great web design.
Here we go (like everything, they’re open to debate…)

So who am I and why am I here?

Not the aspect of being a speck of dust in an infinite universe, pondering my existential relevance, but from the perspective of some personal contextual perspective of why Leap In Entertainment, and how I came to be here…

I’ve been an artist in Computer Graphics ever since it started to gain momentum in the early 80’s. I used computers and electronic graphic tools, first as a designer at a National Television Network, then at a premier Vancouver post production studio creating 3D Animation, Effects and Compositing. That was all great; I learned a lot, was engaged and enthused, but I felt that the future needed to go beyond the linearity and passive nature of those mediums.

I lept to the next phase in the mid 90s by joining the 900lb gorilla of the gaming world as they made the transition from 2D to 3D games and spent the next 12 years involved in a variety of art related roles from aesthetic to technical. I was always looking ahead to where I imagined the interactive and non linear nature of the medium would engage, connect and entertain broad mainstream demographics. Some would say it’s there, but there were some interesting embryonic trends rolling over the horizon…